Client Work
pygmalion.lv
Full redesign and rebuild - new site, CRM, SEO, and paid ads. Organic traffic up 300% in 8 months.
The CRM
A custom system that manages the whole student journey
It connects with your website, so every new inquiry goes straight into the system automatically. You can manage:
New inquiries
Student enrolments
Groups and classes
Schedules
Attendance
Each student is automatically sorted by language, course, and where they came from.
Marketing
Meta Ads (Facebook/Instagram)
We managed Meta lead generation campaigns, including campaign setup, audience targeting, ad creatives, and ongoing optimisation. Campaigns were focused on generating course enquiries and were adjusted around enrolment periods. Work included:
Lead generation campaign setup and management
Audience targeting and segmentation
Ad copy and creative production
Testing different creatives, audiences, and placements
Monthly optimisation based on cost per lead
Tracking lead and enrolment data
Results
Google Ads
We managed Google Search campaigns in five languages: English, German, Italian, Latvian, and Spanish. The campaigns were focused on people actively searching for relevant courses and services. Work included:
Search campaigns in five languages
Keyword research and targeting
Ad copy adapted for each language
Ongoing search term and keyword optimisation
Testing different ads
Monitoring clicks, impressions, and CTR
Regular campaign optimisation
All five language campaigns achieved a CTR above 18%.
SEO
SEO added after launch
After the website launched, we added full SEO optimisation to help more people find it through Google. This included:
SEO setup for all website languages
Keyword research and optimisation of course pages
Technical SEO and Google schema setup
FAQ sections for common searches
Website speed and usability improvements
Better internal linking between important pages
Result: organic website traffic grew by 300% in 8 months.
AI Search
Ranking in ChatGPT, Perplexity, and Google AI Overviews
ChatGPT Results
Pygmalion.lv appearing as a cited source in ChatGPT answers about language courses in Riga.
ChatGPT - English
English-language AI search results citing Pygmalion - reaching international and expat audiences searching in English.
ChatGPT - Russian
Russian-language results - a key audience segment in Latvia, now reachable through AI search in their native language.
We also optimised the website to appear in AI search results, not only Google. Pygmalion is now being cited in ChatGPT results for language course searches in Riga, including English and Russian searches. Work included:
Content structured so AI tools can understand and cite it
Optimisation for ChatGPT, Perplexity, and Google AI results
Clear long-form content answering common search questions
Schema setup to help AI understand the website and its services
Result: Pygmalion appears as a cited source in AI-generated search answers.
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